Boutique Hotel Marketing Case Study

Becky Craven Creative Project: Boutique Hotel

The Carlton Hotel

Independent hotel based in North Devon needed strategic marketing support each quarter, stregically planed reseearched blog posts that drive SEO, monthly newsletter managed and written; quarterly content creation with photography and video; drone videos and monthly social media management

The Client

Luxury Boutique Hotel in North Devon

Challenge

Create a consistent library of visual content to showcase the guest experience and support marketing activity.

The Outcome

Months of marketing content ready to use across website, Newsletters, social media and direct booking channels.

Multiple organic 10k views on Instagram posts

The Challange

Award-winning hotel in North Devon wanted to increase bookings in the off-season while driving a more specific type of traveller to eat and stay at their hotel.

What I Did

Fractional marketing team
Marketing strategy,
Blog writing,
SEO,
Monthly Newsletters,
Social media management,
Photography & Video
Drone and social videos,
Collaborations campaigns
Influencer marketing

The Outcome

Instagram account up 150% with multiple reels from 0 to 10K views. Website traffic up 38% in 12 months, increase in room and food bookings in the off-seasons.

Client Testimonial

149% Increase

Boosted instagram account organically by 149%

10k Views Instagram

New Followers on Instagram that drive website enquiries

Top 3 Rank Website

Website ranks top 3 in over 15 keyword searches

Newsletter Bookings

Direct increase in bookings from newsletter click-through

hot chocolate Christmas Festive hotel photography by Becky Craven Devon

Instagram Reels Success

Beautiful photographs are only valuable when they help a hotel communicate its experience, build trust and encourage prospective guests to book.

hotel with dogs
Boutique Hotel Marketing Case Study

“Becky and team have helped me grow the business

Launching, relaunching, or feeling stuck with your marketing?

Running a hotel, holiday home or hospitality business?

If your marketing feels inconsistent or you’re struggling to create enough content to showcase the experience you offer, let’s create a strategic content plan that gives you months of photography, video and marketing assets in just 3 days.

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