• All
  • Branding
  • Education
  • Headshot Photographer
  • Packs
  • Product Photography
  • Property
  • Smartphone Workshops
  • stock
  • Video Marketing
Granny Gothards Ice Cream

I scream for Ice Cream Product Photographer

The Client – Mid Devon District Council for the Field To Fork Campaign Featuring Granny Gothards Ice Cream

Case Study: Ice Cream Product Photographer, Video, Audio and Social Media with Granny Gothards

Task to create a collection of photos and produce a 30 -40 second video with client audio to use on Instagram Reels, Facebook and YouTube

The project was to create a video with audio that shows the journey of the produce made and grown in Mid Devon through to the ice cream in the hand of the consumer.

Taste Mid Devon: From Field to Fork with Grannhy Gothards Ice cream made in Willand, Mid Devon. Featuring Fordmore Farm as the location where you can buy this luxury Ice Cream.

What We Did

To understand the field-to-fork process of the company we had an initial conversation, because from this we devised a plan that would capture a unique story. It was important to feature the supply chain following each supplier. Therefore this included the milk delivery, the staff in the warehouse, the making of the ice cream and the final journal of the product in the hand of the customer.

Although the video appears a linear process, the filming took place in reverse. We began with the ice cream serving at Fordmore Farm to align with favourable weather conditions. Models and staff were sourced for the film shoot. Due to the unpredictable UK weather, we often had only 2-3 days’ notice before filming. Contrary to appearances, this was not filmed in mid-summer as planned. But, Instead captured at the end of September after a stint of bad weather.

The story planning included coordinating Oak Park Dairy deliveries, production schedules for ice cream and sorbets, and changes in warehouse packing. Smooth filming and photography required careful coordination among staff, suppliers, and manufacturing processes. The CEO of Granny Gothards, Amanda’s had a piece to camera audio. She explained the route from field to fork for her Ice Cream. We planned to record the audio in a quiet space with no interruptions after proper preparation and audio set up ready to go.

The storyboard was created, shoot dates set then this was filmed over two days. Then, once we had the footage, we edited and supplied film for instagram Reels output.

Funded by the UK Government through the UK Shared Prosperity Fund. Part of Visit Mid Devon’s Field to Fork Scheme.

Ice Cream Product Photographer Instagram Feed

Ice Cream Product Photographer Granny Gothards Ice Cream vist Mid Devon instagram

Video Marketing for Food and Drink Producers

Marketing on social media has been core for food and drink promotions, but the use of video on social media for food producers has been slower to be adopted. Often considered expensive, harder to create and often overwhelming.

Social media video marketing has grown as a powerful tool for food and drink brands. Product Vvideo has the ability to quickly capture your audience’s attention, it will boost engagement and drive conversion.

Tell your food story through video. As artisan producers, you have a greater ability to connect on a much deeper level with your audience. Unlike the big brand, you are close to making the products. Share this knowledge and skills in a video.

Whether you are looking to learn to create more video content yourself in house (join the next smartphone video workshop here to help you ) or you need an agency to plan and create your next video content this is the right time to be using video in your food product business.

In 2022 There Were An Estimated 3.37 Billion Internet Users Consuming Video Content

Video marketing for Food and Drink Producers Close up point of view young female in a yellow coat an din the street  holding a mobile smartphone learnong smartphone video

Even though the value of video is clear by these video marketing statistics, there are still a number of marketers who face challenges when creating this type of content. Statista surveyed with a group of content marketers based in the U.S. who are actively creating videos to find out what their biggest video challenges were.

Here’s the outcome of that survey:

  • 48% said they felt their organization wasn’t using existing video to its full potential.
  • 43% said lack of in-house skills (filming, editing, etc.) was another challenge.
  • And 40% said their biggest barrier to video marketing was the lack of a budget dedicated to creating videos

90% of Consumers Watch Videos on Their Mobile Devices

Video quickly provides emotional connection and storytelling. Through the medium of video, food and drink brands can forge deep emotional connections with their audience. Storytelling on social media with video allows brands to share narratives that resonate with viewers’ emotions and values, ultimately strengthening brand loyalty.

Focusing video creation on social media output on smartphones shifts the output and content significantly.

  • We need to create vertical video not the traditional portrait format. Think Instagram reels, TikTok, and YouTube Shorts these all favour the long thin video format.
  • Have a strong hook that captures the viewer in just 3-5 seconds. This might be a different angle, a notable piece of text or funny moment. Next time you are scrolling through your favourite social media channel, write down what makes you stop and watch.
  • Timing is key and that means you have a maximum of 60 seconds, some platforms give you 90 seconds of maximum air time. On instagram reels the longest reel you can upload is 90 seconds, but from recent statistics most successful videos on instagram are actually just 23 seconds long. Often these videos direct you to read more in the caption, where you have 2200 characters. to write a mini blog post.
  • Rough and ready is ok. This might go against the grain of many video production houses. But from my experience of teaching smartphone video, and creating videos for clients, the combination of “loose’ relaxed video ” that is less polished and more relatable has become more successful on social platforms. A combination of professional images, videos and branding is vital. Combined with some looser, experimental video content that connects with your ideal client, will help you to stand out online.

92% of Video Marketers Are Satisfied With the ROI on Their Video Marketing

According to Animoto, 92% of businesses are satisfied with the ROI of their video marketing on social media. Further, 91% of businesses now leverage video as a key marketing tool. An unprecedented peak since monitoring this data. Furthermore, 96% of marketers, the highest proportion in the past nine years, recognize video as a crucial component of their marketing strategy.

Consumers love video. According to Social Sprout, 73% of consumers have been influenced by a brand’s social media presence when making purchasing decisions.

Valentine Vertical Video Content
Stay Hydrated Vertical Video
Easter Egg Video Content

Now is the time get started with video marketing

Take advantage of these video statistics in 2024 and get started with your video marketing. Use these statistics to kick start your next video campaign. Include planning video into your next marketing campaign. Video content is powerful, taking your brand directly to your ideal clients, increasing sales and being memorable.

If you are looking for your next video partner then check out the videos we have created for our clients.

Video marketing for Food and Drink Producers is Simple, Effective and Fun

Scroll to Top