Becky Craven Creative Project: Luxury Treehouse Holiday let

BURNWORTHY RETREATS

A Luxury treehouse and log cabin retreat Nestled Deep in the Blackdown Hills, Somerset. Targeted at couples that want to unwind and enjoy a private log fire or hot tub overlooking the stunning woodland valley.

The Client

Burnworthy Retreats, Somerset Luxury log cabin and unique treehouse accommodation.

Challenge

Get consistent bookings, focus on a specific adult audience and move to more direct bookings on their website. One property was booking well, but the other had fewer bookings. Working out what the issues were, what gaps needed filling and how to move to more direct bookings while appearing high in the Google rankings.

The Outcome

Strategy & Audit followed by content creation, photos and video that focus on the ideal adventure adult lifestyle audience, with the addition of dog lovers! Fully booked for the season after 2 months and repeat bookings for the following season through their own website. Saving them 20% of fees.

From Inconsistent Marketing to a Fully Booked Season in Two Months

Saved 20% in Fees moving to direct bookings

Client Testimonial

Over three days, we created three months’ worth of content.

We use this content all the time

10,000+ Views From Organic Reels

New Followers on Instagram that drive website enquiries

Website refreshed

Making the path to booking easier, saving us on booking fees and getting more direct bookings

Newsletter Launched

Direct increase in bookings from newsletter click-through

What We Did in 3 Months Of Content in 3 Days

Day 1 Strategy & Marketing Audit
Review booking journey
Website Audit and purchase journey
Identify ideal guest
Competitor review
Direct booking opportunities
SEO review and audit

Day 2 Content Creation
Photography
Drone footage
Short-form video
Lifestyle storytelling
Models sourced, art direction
Including dogs!

Day 3 Content Planning
Three-month content calendar
Video editing training
SEO and Blog outline
Newsletter strategy
Newsletter sales leader
Instagram profile update

Watchable short form videos & photos are only valuable when they help to build that “holiday dream” for their ideal client, as it builds trust and value.

“Becky guided us with aptitude and calmness”

Launching, relaunching, or feeling stuck with your marketing?

Running a hotel, holiday home or hospitality business?

If your marketing feels inconsistent or you’re struggling to create enough content to showcase the experience you offer, let’s create a strategic content plan that gives you months of photography, video and marketing assets in just 3 days.

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