Holiday Home Marketing Case Study

Becky Craven Creative Project: Holiday Home

BUZZARDS RETREAT

Relaunching a luxury holiday home in Mid Devon to focus on driving direct bookings on their own website, marketing and brand strategy that resulted in a fully booked season in 3 months

Industry: Self-Catering Holiday Home

Services: 3 Months of Content in 3 Days, including Lifestyle collection and property photography & video

Ideal Client Strategy, Art Direction, 8x Models prep, lifestyle Photography, Short Form Videos, 12 weeks of content delivered, Property content, Website strategy and social media plan

“We paid for her 3 Months of Content in 3 Days package and were not disappointed.”

The Challange

A beautiful holiday home with inconsistent marketing and an over-reliance on OTA bookings.

What I Did

Photography, video content, social media strategy, direct booking marketing and content planning.

The Outcome

A stronger brand presence online with increased engagement and a clearer pathway to generating more direct bookings. The owners said
“They have grown in confidence and clarity to market their business“

Client Testimonial

20 Social Videos

100+ Photo gallery ready to use over the next 12 weeks+

350 Instagram

New Followers on Instagram that drive website enquiries

Website Relauched

New name, Branding & Photos attracting ideal clients

25 Bookings Secured

Fully booked for the season after 3 months relaunched

3 Boys playing board games and celebrating two girls enjoying a weekend away having champagne in bed at Devon Holiday Cottage photography by Becky Craven
3 women in white robes with champagne relaxing in Devon Holiday Cottage photography by Becky Craven
double bedroom wth jade walls and pink duvet two girls enjoying a weekend away having champagne in bed at Devon Holiday Cottage photography by Becky Craven
bedroom twin room in Mid Devon holiday home

“From start to finish Becky made me feel comfortable, listened to and not judged, when I had no clue what marketing was about!”

poolside towels and bag relaxed vibe in Devon Holiday Cottage photography by Becky Craven
celebration with cake and balloons in Devon Holiday Cottage photography by Becky Craven
Holiday home lifestyle photos and Marketing by Becky Craven
kids enjoying an ice ream at at Devon Holiday Cottage photography by Becky Craven
Holiday home lifestyle photos and Marketing by Becky Craven
Breakfast with family at wooden table in Devon Holiday home Photography by Becky Craven
instagram feed for mid Devon Holiday home. Marketing by Becky Craven

“Becky was professional, flexible and reliable”

Launching, relaunching, or feeling stuck with your marketing?

Creating Content That Grows Your Business

You don’t need another social media tip. You need a clear marketing plan and content that turns attention into enquiries and sales.

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