How does my business get found easily on AI?

This is what happened when I asked ChatGPT the question, “How does my business get found easily on AI?”

I got 3 new business enquiries this month -nothing strange about that, except they said they found me on AI….

Stupidly, I thought if 3 people found me via AI search, how many am I missing out on, as I have not specifically targeted AI as a search mechanic.

So I did what millions are doing… I asked ChatGPT and Claude

“How can my business appear in more AI search results”

I thought if I find this helpful, you might too, so you can increase your brand visability too.

5 key takeaways AI Assistants shared with me:

🤖 Firstly, when considering AI search, think of ChatGPT, Claude, Perplexity, Gemini or Google’s AI. Remember, some AI assistants are owned by other search engines; therefore, this will determine the results delivered.

🤖 AI tools pull answers from pages they can quickly understand and trust, then decide whether to mention you. It’s less about ranking number one, say on Google or getting the most views on instagram, and more about being clearly identifiable as an answer to a specific question.

Side Note:
From a website perspective, I have always advocated that your website should be full and solely helpful to your ideal client. This is often not the content your stakeholders or ego want to show. AI is highlighting this more.

It’s more important to think that every piece of content you publish becomes evidence that you are an authority.

Platforms that are served up in an AI search the most are:

🤖 Google Business Profile – Easy to keep it up to date
🤖 YouTube (thankful I started my YouTube Channel last month 😉 )
🤖 LinkedIn because it is open and a professional, trusted platform (yay!)
🤖 Press or guest features on Podcasts
🤖 Client reviews and testimonials like google reviews

You will notice the absence of Instagram and TikTok platforms. These are both closed platforms and can’t be referenced directly by AI

These platforms build trust, engagement and brand recognition for your brand, which leads to people searching on Google, mentioning you elsewhere, or linking to you from a blog or article.

These platforms have their own huge value as discovery platforms in their own right.
Don’t forget the value of reusing videos in your newsletters, blog and website.

The key takeaway is that AI looks for consistency across all platforms; the better question to ask from a marketing perspective, I think, is

“How do I become the source AI trusts enough to recommend?”

What do you think, and what have you discovered with AI search results?