10 pack Product Photoshoot and Video Content package
Product Photoshoot and Video Brief: Art Direction, Styling, Props, Photography, and Video
Content:
10 products, including:
- 6 candles
- 3 tea light candle sets
- 1 festive pack
Anne, the owner of I Am Candles, reached out to me to update her product photos. She started her hand-poured candle business a few years ago, initially selling at local markets and through social media messages. Ready to elevate her brand, she launched an e-commerce website on Shopify to simplify the buying process and expand her reach on Instagram.
Anne understood the power of strong imagery in helping her business stand out online. She wanted to showcase her bespoke products professionally, build trust with her audience, and refine her brand’s visual identity.
To bring her vision to life, I created a detailed project brief, a comprehensive mood board, and a well-structured shoot list. This project required art direction, advanced planning, video editing, and prop sourcing.
Before the photoshoot, we finalized the colour palette, branding elements, and key details to ensure that the props and styling perfectly aligned with her brand’s aesthetic. I structured the shoot list in advance, outlining every shot to streamline the process on the shoot day.
The theme of this candle photoshoot blended woodland with a touch of magic.
For the video content, I captured behind-the-scenes moments, timelapse footage, user-generated content, and hand model clips. I shot everything in portrait format to optimize it for Instagram and Facebook Reels.
The final reel consisted of six video clips combined into a single Instagram reel, along with a collection of resized portrait photos. Resizing the images externally before uploading ensured they maintained high quality on Instagram.
Why Include Video in Your Package?
When you book a video package, you don’t just receive one finished reel—you get multiple individual video clips, allowing you to create at least six different reels or videos. This flexibility gives you fresh content to repurpose across different platforms.
The Power of Short-Form Video
Short-form video offers endless possibilities. You can clip, reuse, and repurpose the content in different ways across various social media platforms.
This reel incorporates trending audio and on-screen text, but you can also use each clip with its original sound or overlay your own voiceover.
Just like high-quality photos, engaging video content stops the scroll and attracts your ideal clients directly to your social media, website, or email list.
Adding video clips to a photoshoot enhances your brand storytelling, giving your audience a dynamic and immersive experience.
Why Add Video to Your Package?
A video package gives you more than just one finished reel—you receive multiple individual clips, allowing you to create at least six unique reels or videos. This flexibility keeps your content fresh and easily adaptable for different platforms.
The Impact of Short-Form Video
Short-form video opens up endless possibilities. You can edit, repurpose, and share the clips in multiple ways across various social media channels.
This reel features trending audio and on-screen text, but you can also use the clips with their original sound or add your own voiceover for a personal touch.
Just like professional photos, high-quality video grabs attention, stops the scroll, and draws your ideal clients to your social media, website, or email list.
Incorporating video into your photoshoot adds depth to your brand storytelling, creating a more engaging and immersive experience for your audience.
Video clips like this are a great addition to a photoshoot as they add another dimension to your branding and story.
Do you need to update your product photos or videos?
It’s really easy to work with me.
All you need to do if send me your products and I’ll capture them for you.
Firstly fill in the form below to find out more about product photography + Video Content Creation.
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